Sales and Marketing
Best practice organisations use Enterprise Optimizer® as the core planning driver for sales & operations planning (S&OP). For Sales & Marketing executives, it’s all about anticipating how the organisation will react to the increasing speed and complexity of their operations, while improving their position in the marketplace. Enterprise Optimizer® is a powerful tool to manage customer profitability, identify the best product mix and make strategic decisions on pricing, sales promotions and incentives.
Typical Sales & Marketing scenarios that can be modelled with Enterprise Optimizer®
- How should the company manage its product portfolio to maximise short and long term cash flow? What is the company's most profitable product mix?
- What is the company's most profitable customer segment? How much marketing and sales investment should the company deploy against each segment?
- Where should the company raise prices? How does lowering prices affect the profits of the business?
- What are they key drivers of customer care & call centre cost and profitability? Which levers should the company pull? How much are highly productive employees worth?
