Best Practices for Planning, Managing, and Optimizing Trade Promotion Campaigns
Join River Logic, the leading vendor in modeling, optimization, and integrated business planning, IRI, the authority in promotions analytics, and Synectics Group, an innovative TPM vendor, to learn:
- Best-in-class methodology for trade promotion planning and optimization - how to maximize the ROI on trade promotion funds and achieve the company's growth and profit objectives
- How to make trade-offs between volume, revenue, and profitability in the context of ever-increasing market requirements
- How to course correct and re-optimize campaign plans based on new market trends, retailer demands, or competitive actions
- The underlying information and technology requirements of best-in-class solutions
Organizational benefits of a best practices solution:
- For the CFO & Finance Managers - with greater confidence, allocate funds to maximize return
- For Sales and Category Managers - develop the optimal plan that quantifies, balances, and optimizes across volume, revenue, and profit objectives
- For Field Sales - Understand the value and cost of retailer trade promotion requirements and identify opportunities to improve performance and win-win relationships
Who Should Attend:
- Sales Leaders
- Sales Finance
- Sales Information Technology
- Category Managers
- Senior Marketing
- CFOs & FP&A Managers
Please contact us directly Johannesburg: +27 (0)11 704 7821 or send us an email to the following address: info@businessmodelling.com to book your spot.
