Just as business analytics is seen as a core competency for all organisations, the increased complexity and scale of data available today can often seem overwhelming. Luckily, the data science tools and techniques available to meet this challenge are becoming equally sophisticated. Our prescriptive analytics software is at the leading edge of business analytics and has the potential to deliver the highest value. Its position with the analytics hierarchy is shown in Figure 1 below. It builds on the outputs of existing analytics such as descriptive reports, dashboards and statistical forecasts. Our prescriptive models are able to combine descriptive and predictive data to determine the consequences of different choices of action. They can therefore recommend the optimal course of action base on your company’s priorities and drivers.
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